The Ethiopian government has adopted an approach to respond to water and drought problems affecting the lives of millions of people. One of the actions is a water-centered development strategy to reduce water and water related food problems to speed up the overall socio-economic development of the country. It gives special attention to water resources studies and actions to increase access to water and the provision of safe drinking water. The Ethiopian government creates an enabling environment for public and private partners to respond to the increasing demands of water and sanitation. This led to the engagement of the Tulip Addis Water filter company (Tulip Addis) to introduce water treatment technology that fits in the strategy designed by the government.
The objective of Tulip Addis is to reach urban and rural communities and families who now do not have safe drinking water. Therefore Tulip Addis is introducing innovative low cost household water filters which improve water quality at the Point Of Use (POU) improving health in general and especially helps to achieve MDG4 (reducing child mortality.). Tulip Addis does this by involving other private sectors such as transport, marketing and sales and cooperates with NGOs and government water and sanitization programs.